Make the next purchase feel obvious.
Turn each customer's order history into timely, personalized reorders — from the moment they return to your store to the moment they check out.
Free plan available · 7-day trial on paid plans · No code required
Your recent purchases, ready when you are.
More than a “buy again” button.
Help shoppers remember, return, and reorder — while giving your team control over every step.
Reach customers when it is time to reorder
Buy It Again learns from repeat purchases, predicts the next reorder date, and lets each customer use automatic timing or set their own schedule.
Reward the reorder automatically
Offer a percentage discount only on eligible items added from the homepage experience.
Know what turns into another purchase
Review impressions, clicks, cart actions, and attributed purchases by placement.
Illustrative dataBe useful wherever they come back.
Every experience is powered by the customer's own purchase history — never generic recommendations.
Homepage
Welcome returning shoppers with a personal carousel or grid, direct reorder actions, and optional discounts.
Product pages
Show the last purchase date and make the previously purchased product or variant simple to reorder.
Customer Accounts
Add a dedicated Buy It Again page where signed-in customers can browse, reorder, and manage their timing.
Requires Shopify's current Customer Accounts.A reorder page that feels native to their account.
Recent purchases appear in a dedicated, responsive page with list or grid layouts, purchase dates, reorder timing, and clear cart actions.
- Localized customer experience in English and Spanish
- Automatic and customer-defined reorder intervals
- Safe handling of variants and unavailable products
See the path from impression to purchase.
Compare homepage and Customer Account performance over 7, 30, or 90 days, using unique-customer conversion rates instead of inflated event counts.
- Impressions, viewers, clicks, and add-to-cart actions
- Conversion after view and conversion after click
- Performance broken down by placement
Start free. Add more ways to bring customers back.
No order limits or usage fees. Paid plans include a 7-day free trial.
Free
Start with the essentials- Dedicated Buy It Again page in My Account
- Last purchase date on product pages
- Customer reorder preferences
Pro
Turn your homepage into a reorder channel- Everything in Free
- Personalized Buy It Again homepage
- Automatic Buy It Again discounts
Plus
Measure and optimize the full journey- Everything in Pro
- Click and conversion reports
- Global Time to Reorder controls
Four steps. No custom code.
Choose the experiences your plan includes, then tune them from one merchant workspace.
Install on Shopify- 01
Install Buy It Again
Add the app to your Shopify store and choose a plan.
- 02
Sync recent orders
Populate personalized recommendations from real purchase history.
- 03
Activate each experience
Add theme blocks and link the dedicated Customer Account page.
- 04
Configure and learn
Set timing and discounts, then review performance on Plus.
Give every customer an easier way to come back.
Start with the free plan. Upgrade when you want homepage rewards and conversion reporting.
Install for free