Turn One-Time Buyers Into Repeat Customers

Make the next purchase feel obvious.

Turn each customer's order history into timely, personalized reorders — from the moment they return to your store to the moment they check out.

Free plan available · 7-day trial on paid plans · No code required

3customer touchpoints
1 clickto reorder
Flexiblereorder timing
Clearconversion reporting

More than a “buy again” button.

Help shoppers remember, return, and reorder — while giving your team control over every step.

01
All plans

Reach customers when it is time to reorder

Buy It Again learns from repeat purchases, predicts the next reorder date, and lets each customer use automatic timing or set their own schedule.

02
Pro + Plus

Reward the reorder automatically

Offer a percentage discount only on eligible items added from the homepage experience.

03
Plus

Know what turns into another purchase

Review impressions, clicks, cart actions, and attributed purchases by placement.

Illustrative data

Be useful wherever they come back.

Every experience is powered by the customer's own purchase history — never generic recommendations.

01Pro + Plus

Homepage

Welcome returning shoppers with a personal carousel or grid, direct reorder actions, and optional discounts.

03All plans

Customer Accounts

Add a dedicated Buy It Again page where signed-in customers can browse, reorder, and manage their timing.

Requires Shopify's current Customer Accounts.

A reorder page that feels native to their account.

Recent purchases appear in a dedicated, responsive page with list or grid layouts, purchase dates, reorder timing, and clear cart actions.

  • Localized customer experience in English and Spanish
  • Automatic and customer-defined reorder intervals
  • Safe handling of variants and unavailable products

See the path from impression to purchase.

Compare homepage and Customer Account performance over 7, 30, or 90 days, using unique-customer conversion rates instead of inflated event counts.

  • Impressions, viewers, clicks, and add-to-cart actions
  • Conversion after view and conversion after click
  • Performance broken down by placement
Analytics preview · Illustrative data
Click and conversion reportsUnderstand what drives another purchase.
Unique viewers1,248
Unique clickers286
Added to cart184
Click conversions63
PlacementImpressionsClicksConversionsHomepage1,80619241My Account6129422

Start free. Add more ways to bring customers back.

No order limits or usage fees. Paid plans include a 7-day free trial.

Free

Start with the essentials
$0 / month
  • Dedicated Buy It Again page in My Account
  • Last purchase date on product pages
  • Customer reorder preferences
Install for free

Plus

Measure and optimize the full journey
$25 / month
  • Everything in Pro
  • Click and conversion reports
  • Global Time to Reorder controls
7-day free trialStart Plus trial
All charges are billed in USD. Customer-level reorder preferences are included on every plan.

Four steps. No custom code.

Choose the experiences your plan includes, then tune them from one merchant workspace.

Install on Shopify
  1. 01

    Install Buy It Again

    Add the app to your Shopify store and choose a plan.

  2. 02

    Sync recent orders

    Populate personalized recommendations from real purchase history.

  3. 03

    Activate each experience

    Add theme blocks and link the dedicated Customer Account page.

  4. 04

    Configure and learn

    Set timing and discounts, then review performance on Plus.

Give every customer an easier way to come back.

Start with the free plan. Upgrade when you want homepage rewards and conversion reporting.

Install for free